How this CEO turned 25,000 hours of sales calls into a self-learning go-to-market engine | Matt Britton (Suzy)

**Matt Britton **is the founder and CEO of Suzy, a consumer insights platform that has raised over $100 million in venture capital and works with top brands like Coca-Cola, Google, Procter & Gamble, and Nike. Matt is also the bestselling author of YouthNation, a blueprint for understanding the seismic shifts shaping our future economy, and *Generation AI, *which explores how Gen Alpha and artificial intelligence will transform business, culture, and society. In this episode, Matt demonstrates how he built a comprehensive AI workflow using Zapier that transforms customer call transcripts into a wealth of actionable intelligence. Despite not being a coder, Matt created a system that automatically generates call summaries, sentiment analysis, coaching feedback, follow-up emails, SEO-optimized blog posts, and more—all from a single customer conversation. What you’ll learn: - How to build a trigger-based workflow that automatically scrapes and processes customer call transcripts from platforms like Gong - A systematic approach to quantifying customer sentiment on a 1-10 scale that has proven highly predictive of churn and upsell opportunities - How to create an automated coaching system that provides personalized feedback to sales reps after every customer interaction - A workflow for extracting keywords from customer conversations to inform Google ad campaigns without manual intervention - Techniques for automatically generating privacy-compliant blog content from customer calls that drives organic traffic and paid search performance - Why CEOs and executives need to build AI skills firsthand rather than delegating implementation to engineering teams - How to use Google Sheets as structured databases for AI lookups and enrichment within automated workflows — Brought to you by: Brex—The intelligent finance platform built for founders Zapier—The most connected AI orchestration platform — Where to find Matt Britton: LinkedIn: linkedin.com/in/mattbbritton Instagram: https://www.instagram.com/mattbrittonnyc/ Company: https://www.suzy.com/ — Where to find Claire Vo: ChatPRD: https://www.chatprd.ai/ Website: https://clairevo.com/ LinkedIn: https://www.linkedin.com/in/clairevo/ X: https://x.com/clairevo — In this episode, we cover: (00:00) Introduction to Matt Britton (02:36) Why Zapier became the backbone of Matt’s AI automations (04:17) Identifying your core business problem (09:02) How Matt built the initial trigger automation with Browse AI (13:42) The value of CEOs getting hands-on with building (14:00) Scraping and processing call transcripts (20:14) Using LLMs to generate call summaries and sentiment scores (23:25) Creating a Slack channel for real-time call insights (26:17) Extracting keywords for Google Ads campaigns (28:35) Building an AI coach for sales and customer success teams (29:48) Creating a follow-up email writer for post-call communication (35:25) Generating redacted blog content from customer conversations (37:51) How this approach changes team building and hiring priorities (40:19) Matt’s prompting techniques and final thoughts — Tools referenced: • Zapier: https://zapier.com/ • Gong: https://www.gong.io/ • Browse AI: https://www.browse.ai/ • ChatGPT: https://chat.openai.com/ — Other references: • Qualtrics: https://www.qualtrics.com/ • SurveyMonkey: https://www.surveymonkey.com/ • Slack: https://slack.com/ • Google Sheets: https://www.google.com/sheets/about/ — Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email [redacted email].